WHAT WE DO

TYPES OF RESEARCH

Whilst each project is uniquely designed, it may include elements of:

  • Consumer behaviour, usage and attitude studies
  • Segment and product needs analysis
  • Problem detection
  • New product development
  • Media, advertising and sponsorship effectiveness
  • Corporate and brand imagery
  • Market and customer segmentation
  • Pricing studies and conjoint analysis
  • Competitor analysis
  • Customer satisfaction
  • NES and NPS tracking
  • Business-to-business

SERVICES OFFERED:

  • Research design and methodology selection
  • Desk research and literature reviews
  • Meta-analysis
  • Ethnographic research
  • Traditional research (both qualitative and quantitative)
  • Select neuroscience-based research, specifically implicit testing